We love talent shows.

There are many talent shows along different interests that air on T.V across the world. Social media is another media format that keeps the buzz alive because these types of shows generate moments that make for golden social media snippets, sounds & viral moments.

In the everyday sense outside of huge media production budgets, it’s common for schools, churches and communities to host talent shows.

While from a marketing stand-point, talent shows draw a lot heavy weight sponsorships and with good reason. Talent shows typically have a long rollout format that attracts lots of attention and a captive, engaged audience. The audience engagement and investment becomes notably intense if they have a voice through voting.
Naturally, having a brand aligning and affiliated with that ongoing spectacle that pulls at heart strings, has people invested and rooting for their fav to win is worthwhile. This is also true for media companies that find fresh talent through running a talent search competition. It’s always sure to pull a crowd.

Regarding the human interest point of view, what is the draw to talent shows?
According to Simon Cowell, the most significant figure of a few globally syndicated talent shows interviewed for parade.com “the difference in an audition is that you actually can’t fake it. If you’ve got to sing or if you’ve got an act, you have to be yourself. So viewers are watching someone be vulnerable, who could change his or her life forever with one audition.”
Vulnerability is one of the toughest emotions to embrace as humans. To allow something important to you be seen by another as either good or not good as is the case with talent shows is significant.
It perhaps is the act of vulnerability the viewers may be drawn to, as they recognise the courage of those participating. In addition to it being thrilling to watch people be good at something.

But not everyone who participates in talent shows is good... So what is the plausible explanation for the reactions we see of the “less talented” people who have given it a try nonetheless? Do onlookers generally enjoy watching people arguably “humiliate” themselves? Think about how South African Idols made a whole production out of their “wooden mic” contestants…